Run the practical checks, then use ready-made headline formulas, CTAs, trust ideas, page structures and FAQ prompts to improve what is actually weak.
SEE WHAT'S INSIDE ↓Fix finder · headlines · CTAs · trust signals · service pages · FAQs · forms · mobile checks
1. Can a new visitor tell what you do within five seconds?
2. Is your main service obvious on mobile without scrolling far?
3. Is the area or customer you serve clear where relevant?
4. Is the main call-to-action visible and understandable?
5. Do your phone, form, WhatsApp or booking buttons actually work?
[Service] for [customer] in [area].
Need [service]? Get [specific next step] from [Business].
The full Website MOT also gives you headline formulas, supporting-line templates, CTAs, trust-signal ideas, service-page structure, FAQs, enquiry-form checks, mobile checks and About-page prompts.
That’s just a small sample — the complete toolkit is ready to download instantly.