MATTY THE MARKETER
Before you pay for traffic

Before you spend £100 on ads, make sure you have a test worth running.

Use ready-made ad formulas, headline ideas, copy templates, creative briefs, landing-page checks and simple tracking sheets.

SEE WHAT'S INSIDE ↓
PRACTICAL ADS TOOLKIT

The Small Business Ads Starter Kit

Readiness · copy · headlines · creative · landing pages · budget · tracking · diagnosis

Plan a clear test before you spend money.

15-point ad-readiness check
10 ad-copy structures
25 adaptable headlines
15 full ad-copy templates
20 creative briefs
12-point landing-page match check
Test-plan + budget worksheet
Break-even lead-cost worksheet + results tracker
10 diagnosis prompts for deciding what to change
A quick preview of what’s inside

Before you run your next advert...

Start with four questions

Who exactly is the advert for?
What problem are you solving?
What is the offer?
What do you want them to do next?

One ad structure from the toolkit

Problem → specific benefit → proof/reason to believe → next step.

Local-service ad template

Need [service] in [area]? [Business] helps [customer] with [specific outcome]. [Proof/process]. Get [quote/availability] here: [CTA].

Break-even example

If you can afford £100 to acquire a customer and 1 in 4 qualified leads buys, the rough break-even qualified-lead cost is £25.

The complete Starter Kit includes ad structures, headline ideas, copy templates, creative briefs, landing-page checks, test planning, break-even maths and simple results tracking.

That’s just a small sample — the complete toolkit is ready to download instantly.

The Small Business Ads Starter Kit

£6.99

One-off payment · Instant digital download

GET THE COMPLETE TOOLKIT →

Built around reusable ad principles and templates, not platform screenshots that quickly go out of date.

✓ Sharpen the offer
✓ Write the first ad
✓ Plan genuine creative
✓ Check landing-page match
✓ Set a controlled test budget
✓ Track leads and customers